With IceCOLDª performance insulation and a Therma-Flect radiant barrier, the Arctic Zone® IceCOLD 18-Can Collapsible Cooler keeps up to 18 twelve ounce beverages icy cold for hours! Customize this cooler with a 1-color logo stamp and give it to clients and others – trust us, when those sweltering summer days roll around your company will be a hero! Other features include Backsaver¨ Technology to reduce the strain of carrying a full cooler. Leakproof UltraSafe™ PEVA lining. Cooler collapses for easy storage! This custom cooler is so cold, it's HOT!